Dear Moderator,
My brief was to create a music video, a Digipack and also a website as a promotional package of an artist of my choice. I chose the band, The Kooks and chose the song, Always Where I Need To Be.
I have used Labels which can be found on the right hand side of my Blog to make it easier for you to navigate.
Yours Sincerely,
James Merry
Edgbarrow School
Candidate Number: 9136
Centre Number: 51111
Tuesday, 24 February 2015
Final Products
This is my final music video.
This is my final Digipak.
Back page of digipak
This is my final webpage
Evaluation Question 1
This is a link to my Evaluation Question 1
http://prezi.com/mpmvk_6ankf1/present/?auth_key=8g0ja1q&follow=ukwa4ztw-akg&kw=present-mpmvk_6ankf1&rc=ref-96810481
http://prezi.com/mpmvk_6ankf1/present/?auth_key=8g0ja1q&follow=ukwa4ztw-akg&kw=present-mpmvk_6ankf1&rc=ref-96810481
Evaluation Question 2
For a band to be successful at promoting themselves and making themselves know they need a brand identity. This identify will feature on everything that they make or do, so then everything matches and could be linked back with ease to the band without confusion.
This identity can be like a colour scheme or a font style the band use to write their name on everything from their website to their digipaks. I personally took this into account when designing my website and digipak as I wanted to make sure they all looked similar so my target market knew what band was producing these products, I did this by the colour schemes I choose.
As our video was manly in black and white I decided to make my website colour scheme greys and black as this would match the video im trying to promote, I also tried to incorporate the bright colours that are seen in the chorus so the name of the album on the website and along with other important titles are in red as that was one of the colours used in that chorus section so it matches.
My digipak also has the same colour scheme and has the same font style used on the title of the website so that matches. The pictures that I used for the website and digipak are screen shots used from the actual video as this is promoting the band and the music video at the same time which is good for developing more fans, even though I used pictures of the entire band Paddy (lead singer) does feature a lot on the website and digipak.
This identity can be like a colour scheme or a font style the band use to write their name on everything from their website to their digipaks. I personally took this into account when designing my website and digipak as I wanted to make sure they all looked similar so my target market knew what band was producing these products, I did this by the colour schemes I choose.
I believe that I have made a successful brand identity as everything links well together and can be traced back to the band very easily.
Evaluation Question 4
We had to learn how to use final cut pro as that was the software we used to place and edit our music video on. We had to learn how to put the footage on the software. In addition we had to learn how to put all the footage together so the music video made sense. Furthermore we experimented with video filters and adjusted the sound levels of different audio tracks. This benefited the product as this is a professional software that is used in the real media industry and it helped us produce a product of a high standard to fit alongside our coursework criteria.
Another technology that was new and we had to learn was motion. Motion is the software that we used to make our credits for the music video. We had to learn how to make the credit and how to add certain behavior's to the text to make the text do certain things like fade in or smoke in. We used the flash in for the credits as both of us liked that effect and it matched our genre very well. This benefitted the product very well as we were able to add credits and titles to the video so people could see the band name and the name of the song. In addition, I think we used the right amount of credits to make it seem realistic when compared to other RMAs.
Wix.com is a webpage creator which we used for our webpage that we created. We had to learn how to create the actual homepage for the webpage and had to learn how to add all the different parts of the webpage that we were going to use on the site. We managed to add a selection of images, text and add our own video. We also adjusted the appearance of each page by choosing the layout and background image. This benefitted the product as were able to make it look like that we're a real company and experiment with a variety of technologies to help us make our final product look how we want it be at the final stage.
Continuing on I have also used YouTube to upload versions of storyboards, drafts and final products so that I can embed them on my blog page. I put them up so they were unlisted which meant that they weren't public and could only be viewed if the link had been shared with them. This benefitted the product as we are able to post the product on YouTube so people could take a look at our music video and by doing this we could gain feedback from viewers and possibly help us to improve our product. Furthermore, this helped us as it made our product look more professional.
Blogger is the website I have been using to create a blog in which my moderator can use for marking and easily access different sections through the labeling function. This benefited the product in the pre-production stages as we were able to blog about what we have done and post little sections and drafts of our music video to gain feedback. This also helped us iron out issues with our product in the pre-production stage rather than making changes later on.
Friday, 13 February 2015
Web Page Updates
Throughout the video we used close ups of the lead singer for a promotional package so i did the same on the website by including loads of close ups of Paddy who is the lead singer of the band. This was a commom thing with other bands web pages so i decied to use pictures of him as this is what the target market liked.
Digipak
Tuesday, 10 February 2015
Digipak Analysis
This digipak is of the British Indie/Rock band 'The Kooks' and was released in 2006 by Virgin records.
Front cover
The front cover shows the full band playing their guitar and wearing relaxed clothing that relates to their chosen genre and immediately gives them an identity for their target audience. The front cover is done in black and white and none of the band members make eye contact to the camera suggesting their passionate about their music and instruments. The band look very relaxed and comfortable which could link in with their music and personality's and also link in with their chosen genre. It also features the conventional title 'Inside in, Inside out' which is in red which could connote love? danger? romance? and it also contrasts against the artists name which separates inside in and inside out.
Back cover
The back cover is a similar image to the front cover and taken from the same angle. The image is blurred so the conventional song titles and the conventional song length can stand out more to the eye. It also features CD conventions with the bar code, credits and record label provided on the right hand side.
Spine
The spine features the name of the artists to promote them and the record label their signed to so the institution can be recognised. It's been put in red to contrast from the front and back cover.
Disc
The disc is in red which could connote love, passion, danger and the the artists name is in black to contrast against it, the hole in the disc is used as an O in the artists name ' The Kooks' and the album title is in white and doesn't fit on the disc which again could show their relaxed approach to their music and their promotion. It features the conventional credits and record label on it again to promote the institution.
Web page Analysis
During the process of making my own music video website, i was finding rather difficult on what to write down on the page so i researched into existing indie rock bands web sites. I looked at the Bastile website i looked at the Kooks website and i looked at Arctic monkeys, and two door cinema club
This is a link to a prezi which i have produced on exsiting indie rock band wweb pages
https://prezi.com/qx8na1qxutv6/edit/#142_30863873
This is a link to a prezi which i have produced on exsiting indie rock band wweb pages
https://prezi.com/qx8na1qxutv6/edit/#142_30863873
Draft Evluation for question 2
For a band to be successful at promoting themselves and making themselves know they need a brand identity. This identify will feature on everything that they make or do, so then everything matches and could be linked back with ease to the band without confusion.
This identity can be like a colour scheme or a font style the band use to write their name on everything from their website to their digipaks . I personally took this into account when designing my website and digipak as I wanted to make sure they all looked similar so my target market knew what band was producing these products, I did this by the colour schemes I choose. As our video was manly in black and white I decided to make my website colour scheme greys and black as this would match the video im trying to promote, I also tried to incorporate the bright colours that are seen in the chorus so the name of the album on the website and along with other important titles are in red as that was one of the colours used in that chorus section so it matches. My digipak also has the same colour scheme and has the same font style used on the title of the website so that matches. The pictures that I used for the website and digipak are screen shots used from the actual video as this is promoting the band and the music video at the same time which is good for developing more fans, even though I used pictures of the entire band Paddy (lead singer) does feature a lot on the website and digipak.
I believe that I have made a successful brand identity as everything links well together and can be traced back to the band very easily.
This identity can be like a colour scheme or a font style the band use to write their name on everything from their website to their digipaks . I personally took this into account when designing my website and digipak as I wanted to make sure they all looked similar so my target market knew what band was producing these products, I did this by the colour schemes I choose. As our video was manly in black and white I decided to make my website colour scheme greys and black as this would match the video im trying to promote, I also tried to incorporate the bright colours that are seen in the chorus so the name of the album on the website and along with other important titles are in red as that was one of the colours used in that chorus section so it matches. My digipak also has the same colour scheme and has the same font style used on the title of the website so that matches. The pictures that I used for the website and digipak are screen shots used from the actual video as this is promoting the band and the music video at the same time which is good for developing more fans, even though I used pictures of the entire band Paddy (lead singer) does feature a lot on the website and digipak.
I believe that I have made a successful brand identity as everything links well together and can be traced back to the band very easily.
Draft of Evluation question 1
The media product I am going to be evaluating is my music video which was of The Kooks, Always Where I Need To Be. Before the construction stage of my ancillary tasks and music video I did researched into how to make the end product look professional as possible i did this by finding out what the codes and conventions of a successful media product were. The codes and conventions that I used in our music video were; The first one was that my video was many a performance based video which I believe really suited the genre of my music video which was indie rock. Researching into known indie bands and there music videos I found that the videos are mainly performance based videos with little storylines. As most of these videos were performance based videos I thought that I should try and make my video a performance based video as wel as I believe this is what the indie rock demographic like. My next convention was what the band looked liked.
I also followed the convention in the way the band looked. It was important the band looked the part so that the video was realistic. So I asked my friends who I felt looked the part whether they would be willing to be in the music video and after weeks of asking I finally got 4 people. Paddy (lead singer) and Guy (lead guitarist) are actually brothers in real life and that is also common that in indie bands there are brothers so this is another convention I followed. John who was the other guitarist looked like a stereotypical indie band member, skinny jeans, t-shirt and beard and this was just what we needed to help the band look real. Jack who was on the drums also looked the part, rolled up sleeves, short spiky hair and this was another thing we found from our research, that is what most drummers looked like. The mise-en-scene we used was also following conventions, I wanted the band to look as real as possible so having analysed what current indie band members where we then picked out outfits for our band to wear. For example, Paddy’s leather jacket and Jack’s rolled up sleeves. I also paid close attention to props, for example when filming in the recording studio I made sure that guitars where plugged in, headphones were used for Paddy and also smaller things such as having the electronic drum set turned on so the small green light came on. So I think the casting and mise-en-scene defiantly followed the codes and conventions of an indie rock band. Another convention we followed was our camera angles. Mainly using midshots and close ups made the video relatable and also follows the demands of a record label as they demand close ups for publicity of the band. I think the close up of Paddy with the lyrics ‘do do do..’ work very well as he keeps eye contact straight down the camera so it looks as if he is singing directly to the audience. Getting Paddy to do this was something I massively struggled with, Paddy is just a friend helping me out and not a drama student so found filming quiet awkward and embarrassing in places and getting him to look straight down the lens was very difficult as he didn’t feel comfortable doing it. However, there wasn’t anyone else who was first of all willing to help and secondly looking the part. I used a variety of shots when filming, mainly being mid-shots and close ups but also over the shoulder shots such as when they were walking into the house and also establishing shots. Another convention we followed was the pace of the video. When editing I made sure that there were lots of shot changes which met the beat in the music. This was so crucial as if the shots cut different to the beat the video would look strange which is why it was so important the music met the image. On the other hand I also challenged the editing used in indie music videos. The main part being the four different coloured boxes of Paddy. Editing like that isn’t often found in indie music videos from the research I did. I believe it is more found in pop music, changing and flashing bright colours. However, I believe it works extremely well in my music video as it is firstly a break from the black and white, it stands out and is eye catching which is extremely important in a music video, it is also a factor which could give the video repeatability as it is quirky and due to its quirkiness is could become a talking point which is great promotion for the band and that is the ultimate goal of a music video; to promote the band. Finally it is also a way to show the personality of the band, which I have found to be very common in indie music. The bright changing colours show that the band aren’t boring and plain and have energy and are fun. So I have challenged the codes and conventions of editing but at the same time I have followed the convention of expressing the bands personality and giving a video a repeatability factor. I have also developed codes and conventions, for example the lead singer in a band is seen as the public face of the band and I have firstly followed that convention by giving Paddy the most screen time and the most close ups and having him centre stage, I have the developed this by making it more personal to the lead singer as at the beginning of the video you can see the brothers of the band practising and writing the song. It makes it more personal to the lead singer as the video is inside his house of him writing the hit song. The video then follows his journey of writing the song with his brother, to recording it at the recording studio and then performing it on a big stage. Performing the song on stage is a convention of an indie rock video however, I have developed it by showing the journey of how the song got on stage and this is something that I have never seen before. Overall, I have used many codes and conventions to ensure my video looks as professional as possible, such as casting, mise-en-scene, camera shots and the majority of the editing. I have also challenged the codes and conventions by using editing that isn’t usually found in indie rock but I feel it works very well. Finally I have also developed codes and conventions through the concept of my video, where most is just the band performing on stage; I have developed to show the story before that.
I also followed the convention in the way the band looked. It was important the band looked the part so that the video was realistic. So I asked my friends who I felt looked the part whether they would be willing to be in the music video and after weeks of asking I finally got 4 people. Paddy (lead singer) and Guy (lead guitarist) are actually brothers in real life and that is also common that in indie bands there are brothers so this is another convention I followed. John who was the other guitarist looked like a stereotypical indie band member, skinny jeans, t-shirt and beard and this was just what we needed to help the band look real. Jack who was on the drums also looked the part, rolled up sleeves, short spiky hair and this was another thing we found from our research, that is what most drummers looked like. The mise-en-scene we used was also following conventions, I wanted the band to look as real as possible so having analysed what current indie band members where we then picked out outfits for our band to wear. For example, Paddy’s leather jacket and Jack’s rolled up sleeves. I also paid close attention to props, for example when filming in the recording studio I made sure that guitars where plugged in, headphones were used for Paddy and also smaller things such as having the electronic drum set turned on so the small green light came on. So I think the casting and mise-en-scene defiantly followed the codes and conventions of an indie rock band. Another convention we followed was our camera angles. Mainly using midshots and close ups made the video relatable and also follows the demands of a record label as they demand close ups for publicity of the band. I think the close up of Paddy with the lyrics ‘do do do..’ work very well as he keeps eye contact straight down the camera so it looks as if he is singing directly to the audience. Getting Paddy to do this was something I massively struggled with, Paddy is just a friend helping me out and not a drama student so found filming quiet awkward and embarrassing in places and getting him to look straight down the lens was very difficult as he didn’t feel comfortable doing it. However, there wasn’t anyone else who was first of all willing to help and secondly looking the part. I used a variety of shots when filming, mainly being mid-shots and close ups but also over the shoulder shots such as when they were walking into the house and also establishing shots. Another convention we followed was the pace of the video. When editing I made sure that there were lots of shot changes which met the beat in the music. This was so crucial as if the shots cut different to the beat the video would look strange which is why it was so important the music met the image. On the other hand I also challenged the editing used in indie music videos. The main part being the four different coloured boxes of Paddy. Editing like that isn’t often found in indie music videos from the research I did. I believe it is more found in pop music, changing and flashing bright colours. However, I believe it works extremely well in my music video as it is firstly a break from the black and white, it stands out and is eye catching which is extremely important in a music video, it is also a factor which could give the video repeatability as it is quirky and due to its quirkiness is could become a talking point which is great promotion for the band and that is the ultimate goal of a music video; to promote the band. Finally it is also a way to show the personality of the band, which I have found to be very common in indie music. The bright changing colours show that the band aren’t boring and plain and have energy and are fun. So I have challenged the codes and conventions of editing but at the same time I have followed the convention of expressing the bands personality and giving a video a repeatability factor. I have also developed codes and conventions, for example the lead singer in a band is seen as the public face of the band and I have firstly followed that convention by giving Paddy the most screen time and the most close ups and having him centre stage, I have the developed this by making it more personal to the lead singer as at the beginning of the video you can see the brothers of the band practising and writing the song. It makes it more personal to the lead singer as the video is inside his house of him writing the hit song. The video then follows his journey of writing the song with his brother, to recording it at the recording studio and then performing it on a big stage. Performing the song on stage is a convention of an indie rock video however, I have developed it by showing the journey of how the song got on stage and this is something that I have never seen before. Overall, I have used many codes and conventions to ensure my video looks as professional as possible, such as casting, mise-en-scene, camera shots and the majority of the editing. I have also challenged the codes and conventions by using editing that isn’t usually found in indie rock but I feel it works very well. Finally I have also developed codes and conventions through the concept of my video, where most is just the band performing on stage; I have developed to show the story before that.
Friday, 6 February 2015
6/02/15
I have made the changes nessasry for my evluation questions and made sure that these questions are up to date with all the right information.
Subscribe to:
Comments (Atom)