With Fluorescent Adolescent it is easy to tell its an alternative rock video as it includes a comedic approach to the video as well as some form of narrative which is conventional with most alternative rock music videos. In particular the visual elements within the video such as the concept of gangsters fighting clowns, and a narrative that doesn’t go with the song, shows that this is a alternative rock music video.
In Fluorescent Adolescent the setting and décor of the music video is ‘grainy’, similar or that of a drama film or programme. This connotes to the audience that there is a deep storyline to the music video. The director may have chosen this to be ironic as the actual narrative of the music video does not fit with the setting or décor of the actual music video. Although in doing this the music video does fit the alternative rock genre of music videos. With Fluorescent Adolescent the costumes are of gangsters and clowns. This may connote to the audience that the narrative of the music video is already not going to make a lot of sense. The director may have chosen this because he was looking to make the video as random as possible. It is because of the randomness of the costume and the storyline that it does in fact fit the alternative rock genre of music videos. In Fluorescent Adolescent the props in the video are bags, chains, cars, vans, chairs and boxes. These connote to the audience that as the majority of these props are used as weapons that there’s a lot of violence within the narrative of the music video. The director has most likely chosen them as they are typical weapons used by gangsters in hand to hand combat. As the props fit the narrative it does in a way fit the alternative rock genre of music videos.
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